Price position
Where your listing sits against the competitive set, store by store and week by week — not one blended average.
What we do
The shelf, answerable.
Basket Bee Intelligence is a licensed portal for FMCG brands, suppliers and their agencies. It is scoped to the brands, categories and competitors in your licence, dated so you always know when a figure was measured, and answerable: every number opens onto the listings it was computed from.
Four things we put a number on.
Promotion and markdown
Who is discounting, by how much, and on what condition — card offers, bundles and quantity breaks stay separate from the shelf price.
Assortment and availability
Which of your lines a retailer actually carries, which have quietly dropped out, and where a competitor holds shelf you do not.
Movement, with its receipt
Week-over-week change with the source listing behind each figure, so a number in a meeting can be opened rather than argued about.
Priced against the market, not against a guess.
A basket index puts every retailer on one scale, with the market median as the shared guide line. Sample data.
Who it is for
- Brand and category managers who need this week's shelf, not last quarter's panel.
- Trade and revenue-growth teams checking whether a promotion actually landed on shelf.
- Agencies reporting to an FMCG client and needing a figure they can source.
Access is by licence.
Tell us your categories and your competitive set, and we will scope what a licence would cover.