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Market intelligence · measured 23 Aug 2026

Your Egyptian shelf, measured.

For FMCG brand, category and revenue teams: see how your products are priced, promoted and carried across Egypt's retailers and channels — with the source behind every figure.

OBSERVED, NOT MODELLED · 31 retailer identities

Price positionWeek 34Sample

Sunflower oil 1L · 14 stores carrying

Category median92.00Your price96.50

Sample readout: your listed price of 96.50 Egyptian pounds ranks 10th of 14 stores carrying the item, 4.9 percent above the category median of 92.00, with 4 competitors currently on promotion.

Rank
10/14
vs median
+4.9%
On promotion
4/14

Illustrative sample, not a live feed. Every figure in the portal opens onto the listings it was computed from.

Retailers read3123 grocery chains plus 8 marketplace and delivery platforms, across Egypt.
Products resolved across stores33,077Products carrying a price at two or more retailer identities in the pinned release.
Priced offers359,26099.8% of live offers carried a price in the latest complete capture.

The short version

Start with the question on your desk.

The whole shop

One product can tell four different stories.

Basket Bee reads each place a shopper encounters the retailer, then keeps the channel attached. A delivery listing does not overwrite an in-branch observation; a flyer offer does not become the app price.

Channel ledgerOne sellable product · separate observations
  1. 01

    In-store shelf

    The listed in-branch price and availability signal, tied to place and date.

  2. 02

    Retailer app & site

    The retailer's own digital shelf, preserved as its own channel.

  3. 03

    Delivery platform

    The product as listed through the platform, with that storefront's context.

  4. 04

    Printed flyer

    The printed promotion, including the terms that qualify the headline price.

Every observation keeps its retailer, place, channel, date and offer context.

Evidence before theatre

Built to be checked.

A commercial team should be able to open a finding, see what was observed, and understand what Basket Bee did to make it comparable.

  • Dated observation

    The source, retailer, place and measurement time travel with the figure.

  • Resolved product identity

    Listings are compared only after pack, unit and product identity have been resolved and uncertain matches reviewed.

  • Offer terms intact

    Card, bundle, quantity and checkout conditions stay separate from the plain listed price.

Ways to work together

Choose the decision, then shape the engagement.

A focused market snapshot, a sequence of agreed reads, or a wider strategic workstream. Each begins with a coverage check and ends in a written scope.

  1. 01

    Market Snapshot

    A defined question, a current market read and the evidence behind the findings.

  2. 02

    Competitive Growth

    Successive agreed reads for teams making the same commercial decisions repeatedly.

  3. 03

    Strategic Partner

    A broader, custom workstream around a shared commercial decision agenda.

Compare the engagement shapes

See your brand on the Egyptian shelf.

Tell us the categories and competitors you care about and we will show you what a week of coverage looks like for them.