Honest, or not at all
Every figure shows when it was measured. We would rather say “we do not know yet” than publish a confident number we cannot stand behind.
About
A small Egyptian team with one stubborn question.
Grocery prices in Egypt move quickly, and the same product can carry very different prices a few streets apart. That information exists in public — it is just scattered across dozens of storefronts, in two languages, in formats that were never meant to be compared.
Basket Bee exists to collect it, make it comparable, and hand it back to the brands and suppliers whose products sit on those shelves — as an honest, dated, sourceable read of the market rather than a quarterly guess.
What we hold to
Arabic is not a translation layer
Both languages are built at the same time, in the same file, with real right-to-left layout — not a mirrored afterthought.
We collect what is public
We read what any member of the public could read, at a pace that does not burden anyone's site, and we never bypass a login or an access control.
The founders
Basket Bee is built and run by its two founders.
Marwan Abdelmaged
Co-CEO
Marwan took the original question apart to see whether it could be answered at all, and then built the system that answers it — the collection, the matching that decides when two listings are the same product, and the measurements everything else rests on. BSc Computer Science.
LinkedInAdam Nasser
Co-CEO
Adam put the original question on the table — how a shopper in Egypt would know where to buy for the least money — and he still holds that side of the work: whether what we measure is worth paying for, who it is worth it to, and what we are willing to promise a client before a number leaves the building. BSc Business Accounting.
LinkedIn
How this started
It began over coffee, as a side conversation. Adam put the question on the table: how is anyone in Egypt supposed to know where to buy their groceries for the least money? It was the kind of question people ask and then put down again. We did not put it down. Marwan took it away to work out whether it could be answered at all, decided that it could, and built the system that answers it.
The change came while it was being built. The measurements piling up did not only say where a bottle of oil was cheapest; they described the market itself — who was moving price, where a product had quietly stopped appearing, which brand was being undercut and in which city. We had been sitting on a gold mine of data that only needed refining.
So that is what Basket Bee became. The work set out pointed at shoppers, and what it turned up along the way was a far more useful instrument for the companies whose products sit on those shelves. That is the business we run today, and it is the only one this site is selling.
See your brand on the Egyptian shelf.
Tell us the categories and competitors you care about and we will show you what a week of coverage looks like for them.