Price positioning
Where a brand's products sit against competitors on the same shelf, by chain and by area, over time rather than as a single snapshot.
The product
Brands cannot see the shelf they compete on. We measure it for them.
A supplier largely learns about its own market from the retailers selling its products. Basket Bee licenses an independent measurement of what is actually priced and promoted across the major Egyptian chains — the outside view of their own shelf.
What the licensed product answers.
Each of these is a question a brand manager already has, and currently answers with a mix of retailer reporting, field visits and inference.
Promotion visibility
Which products are being discounted, where, and on what terms — including the conditions attached to the headline number.
Distribution and presence
Where a product is actually listed and where it has gone missing, measured independently of what any single retailer reports.
Channel differences
Whether the same product is priced differently depending on how it is bought, quantified instead of assumed.
Category movement
How prices are moving across a whole category, giving context that a brand's own sales data cannot supply.
Scoped access
A licence covers named categories and comparison sets, and the scope is enforced by the system rather than by convention.
Independence is the whole value.
A retailer reporting on its own pricing has an interest in the answer. A measurement taken from outside does not. That independence is what makes the data usable in a negotiation, and it is the reason retailers are the subject of measurement rather than the customers for it.
Scope of access
Clients see the market they bought, and no more.
Access is scoped per client to the categories and comparison sets their agreement covers, and enforced by the system rather than by trust. Competing brands can be served from the same catalog without either seeing the other's view.
How the business is sequenced.
Commercialization follows the measurement, and each stage is sold to buyers the previous stage has already earned.
Licensed intelligence
Scoped access to the measured catalog, sold to brands, suppliers and agencies. This is the first commercial product and the current focus; no accounts have been signed yet.
Deeper analytics
Alerting, reporting and comparison tooling layered on the same measurement, sold into the accounts the first product opens.
Category intelligence
Aggregated market movement and promotion signals as a distinct product line for analysts and market builders.
Stated plainly
What is sold today, and what is not yet.
The measurement layer and the client access model are built. The customer-facing portal and scheduled collection are the current build, and the first licensed accounts have not yet been signed. No customer, partnership or revenue is claimed on this site, because there is none to claim yet.
Public claims stay inside what the catalog can actually prove.