Observe
Prices are captured from public retail surfaces within defined access boundaries, with stop conditions written down before collection rather than after.
How it works
From a price on a shelf to a figure a client can act on.
Measurement is a chain of guarantees. Each stage below exists to make the next one trustworthy, and the whole chain exists so that a number leaving the system means exactly what it appears to mean.
Normalize
Every retailer's own format becomes one common structure, so a price from one chain means the same thing as a price from another.
Model the offer
Discounts, bundles and conditional pricing are recorded as what they are, so a headline number is never mistaken for what a shopper actually pays.
Resolve identity
Listings from different retailers are grouped into one product wherever they genuinely refer to the same thing, and deliberately not grouped where they do not.
Review the doubt
Uncertain cases are escalated rather than guessed. A decision that cannot be justified does not enter the catalog.
Publish with provenance
Approved data lands under automated checks, and every figure keeps a trail back to the capture it came from.
The hard problem is identity.
Collecting prices is the easy half. The difficult half is deciding that a product sold by one chain and a product sold by its competitor are the same thing — when the two descriptions share no common identifier, mix Arabic and English, disagree about pack size, and were written by different people for different purposes.
Everything commercially valuable rests on that judgement being right. A comparison built on a wrong match is worse than no comparison, because it is confidently wrong.
Accuracy, stated honestly
Uncertainty is escalated, not resolved quietly.
Match quality is scored against barcode evidence withheld from the matcher, so the check cannot be influenced by the decision it is checking. Only a minority of matches have clean barcodes on both sides and can be checked at all; the rest have no ground truth, and we state that instead of folding it into a single flattering average. No rate is published until it has been measured against the catalog as it stands today.
The operating stack.
Six responsibilities, each of which has to hold for the licensed product to be worth paying for.
Broad market coverage
Measurement spans the major grocery chains operating in Egypt plus the marketplace and delivery platforms that sell alongside them. Where a retailer sells both in store and for delivery, both are read separately rather than averaged.
Comparable product identity
The layer that decides when two listings are the same product. Everything commercially useful depends on this being right.
Escalation on uncertainty
Ambiguity is routed to review instead of being resolved silently. The record shows who decided what.
Location-aware pricing
Prices differ by area, so they are resolved by zone and never flattened into one national figure that is true nowhere.
Controlled publication
Data reaches the licensed product through automated integrity checks, not by hand.
Operator control plane
One internal console runs and monitors the whole cycle, which is what lets a small team operate infrastructure this size.
A roadmap without pretending.
The line between what runs today and what is still being built is stated plainly. Trust in a measurement business is the product, and it does not survive a roadmap written in the present tense.
The measurement layer
Broad multi-chain collection, cross-retailer product resolution, offer modelling, uncertainty review, controlled publication, and the operator console that runs all of it.
The licensed product
Taking the client data model, scoping and packaging from a controlled environment to a customer-facing intelligence portal, and moving collection from operator-run to scheduled.
First revenue, then breadth
Land the first licensed accounts, then widen category depth and the analytics sold on top of the same measurement.
Where this is going.
The measurement layer is built. The work in front of us is turning it into a scheduled, customer-facing service: moving collection from operator-run to automatic, and delivering scoped access to the brands and agencies who license it.